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词汇 premiumization
释义

Definition of premiumization in English:

premiumization

(British premiumisation)
nounpriːmɪəmʌɪˈzeɪʃ(ə)nˌprimiəˌmaɪˈzeɪʃ(ə)n
mass noun

  • The action or process of attempting to make a brand or product appeal to consumers by emphasizing its superior quality and exclusivity.

    the premiumization of bottled water

Definition of premiumization in US English:

premiumization

(British premiumisation)
nounˌprēmēəˌmīˈzāSH(ə)nˌprimiəˌmaɪˈzeɪʃ(ə)n

  • The action or process of attempting to make a brand or product appeal to consumers by emphasizing its superior quality and exclusivity.

    the premiumization of bottled water
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