= masthead programming; (also) the production of a magazine with the same name and content as a television or (less frequently) radio programme, usually by the programme's makers.
Origin
1990s; earliest use found in The Guardian.
Definition of masthead publishing in US English:
masthead publishing
noun
= masthead programming; (also) the production of a magazine with the same name and content as a television or (less frequently) radio programme, usually by the programme's makers.